Project Intake: Ownership, Requests, and Prioritization

1. Central Oversight and Right of First Refusal

The Office of Marketing and Communications (OMC) has institutional authority over all marketing and communications efforts representing Loyola University New Orleans, including any materials representing its colleges, departments, centers, or affiliated programs, whether developed internally, externally, or in collaboration. This includes student-led initiatives, vendor-produced content, and partner or collaborator materials bearing the Loyola name or identity.

No materials bearing the Loyola name, logo, or brand identity may be produced without OMC review and approval. This applies to all formats—including digital content, advertising, newsletters, merchandise, apparel, and promotional items—regardless of size, audience, or funding source. Use the Marketing Approval Form to submit items for review.

All projects must be submitted to OMC before engaging external vendors, consultants, freelancers, student workers, or internal design resources.

OMC will determine:

• Whether the project aligns with university priorities
• Whether it will be executed in-house or outsourced
• Which creative team or vendor is best suited for the work
• When (and if) the project will move forward

Departments may not independently initiate or outsource marketing, design, or communications work without OMC review and approval.

NOTE: While all marketing, advertising, and communications efforts must be submitted to OMC for review and approval, certain internal-facing materials may be created independently by departments, student groups, or internal teams. Standard items such as campus flyers, departmental memos, staff communications, and meeting notices do not require OMC review—provided they are not distributed externally or used for public-facing promotion. For detailed guidance, see OMC Oversight by Project Type in Section 5: Design and Production Standards for Self-Directed Work.