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Design and Production Standards for Self-Directed Work

While all marketing, advertising, and communications efforts must be submitted to OMC for review and approval, certain internal-facing materials may be created independently by departments, student groups, or internal teams.

All materials related to student recruitment and those promoting major events, fundraising efforts, public-facing campaigns, or institutional initiatives must be produced in collaboration with OMC.

Departments may not engage external creatives without OMC involvement. See Section 8: Vendors, Consultants, and Ad Buys.

All external creative partners, including freelancers, student workers, and agency collaborators, must adhere to Loyola’s brand standards. Final deliverables must be reviewed and approved by OMC, submitted early enough to allow time for revision, and fully compliant with university design and messaging policies.

Use of Loyola brand elements (name, logo, mascot, etc.) in any format requires OMC review regardless of distribution size, intended audience, or perceived formality.

Designers are responsible for providing vendors with production-ready art. Most vendors require vector files (.eps, .ai, or .svg). OMC will not recreate artwork designed by others or convert raster formats (.jpg, .gif, .pdf, .png) into vector files. Vendors may offer this service for an additional fee. If you require professionally designed graphics, begin by submitting a PROJECT REQUEST FORM.

To submit self-directed materials for OMC review, use the MARKETING APPROVAL FORM.

OMC Oversight by Project Type

No OMC Review Required

Items intended for closed/internal audiences with no external distribution and no brand marks beyond plain-text “Loyola.”

  • Meeting notices, room signs, memos, internal agendas
  • Departmental process docs or staff updates
  • Student org posters/flyers
  • On-campus only slides for a closed audience
  • Internal training decks reused across units
  • LMS/course materials for enrolled students
  • Most posts/graphics for social media*
*Note on Social Media

While social media is inherently public-facing, OMC does not require pre-approval of routine posts from college, department, or program accounts. However, all units must follow Loyola’s Social Media Policy and use sound judgment.

Posts involving sensitive political issues, university operations or closures, crisis situations, or anything that could affect Loyola’s reputation or legal standing must be coordinated with OMC in advance.

OMC retains final editorial authority over all Loyola-affiliated social media accounts and may modify or require removal of content that violates policy or conflicts with institutional priorities.

OMC Review Required

Public-facing materials, use of Loyola brand elements, or distribution beyond a closed audience must be submitted using the MARKETING APPROVAL FORM.

  • Use of Loyola name/logo externally
  • Public event promotions
  • Paid media (ads, boosted posts)
  • Sponsorship acknowledgments
  • Merchandise and branded items
  • Signage and environmental graphics
  • Marketing video/photo assets

OMC Lead Required

High-impact initiatives requiring OMC leadership in strategy, creative, and execution.

  • Recruitment campaigns and materials
  • Fundraising campaigns and materials
  • Microsites, landing pages, site rebuilds
  • Environmental/wayfinding systems
  • Executive communications (President, Provost, VP)
  • Use of the Presidential Seal
  • Major institutional announcements
  • Crisis/emergency communications