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Copy and Content

Strong creative begins with strong content. Whether you are submitting your own finalized copy or partnering with an OMC writer, clear and complete text is essential to getting your project right the first time. Projects will not proceed without final and approved copy. Placeholder text will not be accepted. Projects with incomplete copy will be placed on hold and rescheduled once copy is finalized.

Client-Submitted Copy

If you are providing your own content, it must be submitted in final form before layout or production will begin. Projects with incomplete, placeholder, or unapproved copy will not move forward.

Your submission must meet all of the following requirements:

A. STRUCTURE & COMPLETENESS

  • All sections are included and clearly labeled (e.g., headlines, subheads, body copy, captions, pull quotes, calls to action)
  • All placeholder text has been removed (e.g., “TBD,” “insert link here,” or “Lorem Ipsum”)
  • Final word count aligns with project format (e.g., no brochure-length copy for a postcard)

B. ACCURACY & STYLE

  • All names, titles, dates, URLs, and program details are correct and up to date
  • Copy adheres to the [LOYOLA STYLE MANUAL]
  • Copy has been proofed for spelling, grammar, and punctuation, and adheres to the [LOYOLA STYLE MANUAL]
  • Tone and messaging are appropriate for the intended audience and purpose

C. STAKEHOLDER APPROVALS

  • All internal stakeholders who will have input on the final product (e.g., faculty, department heads, deans) have reviewed and approved the copy
  • Any required academic, legal, or compliance approvals have been completed
  • Final decisions are confirmed on all calls to action, contact information, and audience targeting

OMC reserves the right to decline use of client-submitted content that does not meet institutional quality standards. This includes copy that is off-brand, poorly written, tonally inconsistent, or otherwise unsuitable for publication. In such cases, OMC may recommend revisions or provide rewritten content for client approval—or, where necessary, proceed with editorial adjustments at our discretion. All final copy used in university marketing materials is subject to OMC’s editorial oversight and may be modified without further client review to maintain brand integrity, clarity, and consistency. In the event of any dispute regarding grammar, punctuation, or adherence to the Loyola Style Manual, OMC maintains final editorial authority.

If your content is still in development or needs refinement, OMC offers writing support (see below). [LINK TO NEXT SECTION]