Policies and Procedures | Loyola University New Orleans

Mission and Mandate

The Office of Marketing and Communications (OMC) defines how Loyola University New Orleans shows up in the world. We are the stewards of its voice, its image, and its promise. We don’t just tell Loyola’s story—we shape how the world hears it. OMC builds a brand worthy of our Jesuit values and bold ambitions, forging the connections that grow enrollment, energize alumni, attract donors, and cement our place in hearts, minds, and headlines.

The OMC Domain: Defined

Our Charge

We listen with intention, advise with insight, act with purpose, create with care, and never compromise Loyola’s essence or integrity. We don’t just support institutional goals, we turn intention into identity that makes Loyola unmistakable, unforgettable, and impossible to ignore—or forget.

Brand is strategy

Every word, image, and interaction shapes how Loyola is perceived. Brand isn’t decoration; it’s direction

Alignment is power

When messaging is unified, we speak with one voice. That clarity builds trust, loyalty, and momentum

Execution is influence

We don’t just complete tasks; we shape perception, drive action, and amplify Loyola’s mission at every turn

Structure is freedom

Clear policies empower creativity, reduce confusion, and keep the work moving—faster, smarter, stronger