The Loyola Brand
This brand platform provides the framework for how we talk about Loyola University New Orleans. It explains what makes us different from our competitors and ensures we’re all speaking the same language in terms of what we offer and what we do well.
Use this as a guide when you talk about the university — online, in conversation, in print materials, in speeches, and during presentations. These common messages should be used by community members at all levels, from deans to fundraisers to tour guides.
Loyola produces creative thinkers and agents of change who shape the world for the better.
We know this. Now let's share it with the world.
University Name, Color, and Logo Requirements
The official name of our institution is Loyola University New Orleans, and it should always be stated this way on the first reference. On the following references, the single name Loyola may be used.
The name Loyola New Orleans is permitted only in Loyola Athletics applications and on official school merchandise (i.e. t-shirts, mugs, notebooks, etc.) and should never be used in print or digital publications. The name Loyola University should never be used.
Official Brand Colors
Loyola’s official university colors are maroon and gold.
The expanded primary color palette goes beyond Loyola’s fall-like school colors to include lush, vibrant hues consistent with our spirited city and semi-tropical location: true red, coral, rose, blush, peaches, lemons, and mangoes.
Primary Color Palette
Loyola’s primary palette can be used in text as well as solid blocks of color.
Tips for color palette and type
• Do not use tints of approved colors.
• Do not use pastels.
• Use primarily black and reversed white for body copy.
• Do not feature gold or yellow type on a white background.
Only use tertiary colors as design accent elements or in photos as backgrounds, wardrobe, props, or other embellishments within images and illustrations.
Please see the Loyola Brand Guide for more information about using the official university colors.
Official Logos for Loyola University New Orleans
The Loyola logos are formally registered trademarks of the university. One of the four official university logos must appear at least once on all external marketing materials.
The only permitted colors for any of the Loyola logos are maroon (PMS202), black, or white.
Official Loyola University New Orleans logos include:
- Official university logo
- Individual college logos
- Official university president’s seal
- Alumni seal
- Athletics logos
Some centers and institutes use additional graphic elements that are permitted as secondary visual branding tools. These graphics are not official logos and may only be used in conjunction with the official Loyola logo.
These logos are registered trademarks of the university. They should not be altered in any way, nor should they be recreated with live type.
Official College Logos
Loyola University New Orleans college logos use the official Loyola stacked word mark paired with the name of the college. Individualized logos, alternative graphics, and customized versions of the official logo are not permitted except under special circumstances and with the approval of the Vice President of Marketing and Communications.
Logos for Schools, Centers, Institutes, Offices, Departments, etc.
Logos for university-affiliated groups follow the same format as those for colleges: the official Loyola stacked word mark paired with the name of the group. Individualized logos, alternative graphics, and customized versions of the official logo are not permitted except under special circumstances and with the approval of the Vice President of Marketing and Communications.
Official Athletics Wolf Pack Logos
The Loyola Wolf Pack logo is the official logo for the Department of Intercollegiate Athletics and Wellness. These logos can be used in the configurations indicated below, with the appropriate Pantone colors. The athletics logo can also be used in any one of the three official university Pantone colors indicated above (or black, or white). It should be used alone, and not immediately adjacent to the university logo or seal.
The Loyola Athletic marks feature a strong and traditional collegiate typeface based on the font Yearbook and feature a maroon color fill and concentric white, yellow, and black outlines with the typography arched to make it uniquely Loyola. The Loyola type is supported in alternate marks with either New Orleans or Wolf Pack, also following the arch of Loyola.
Official Alumni Logo
The official alumni logo for Loyola University New Orleans is an adaptation of the university’s Presidential seal. The Loyola alumni logo is used only on formal and official alumni printed materials and merchandise. It should be used alone and not immediately adjacent to the university logo.
The alumni logo, if printed in one color, can be produced in any one of the official university PMS colors (or black). If printed in two colors, it can be produced in any combination of the three PMS colors (or black). The four-color seal should be printed as is—no exceptions or color changes.
On any alumni materials where the university’s official wordmark is not either immediately adjacent on the back of the mailer/postcard, or on an outer envelope, the university’s wordmark takes precedence over the alumni logo and will be the predominate logo and anchored bottom right. Incorporating the alumni logo into such a design or used as screened back behind artwork in those few cases will be considered.
If a piece is to be used internally at an official event, such as a handout, the official Loyola wordmark does not have to be adjacent.
The alumni seal is a formal crest for Loyola University New Orleans alumni; therefore, it should be used with discretion.
Unacceptable use of logos
It is extremely important for brand success that the Loyola logos be used and displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples below illustrate unacceptable logo displays.
Loyola strongly discourages departments from developing separate identifying graphics outside of official university logos and trademarks. Competing graphics dilute the Loyola brand, while a unified approach to graphics fosters better communication with a strong, consistent institutional identity system.
- Do not attempt to recreate any Loyola logo with live type. Use only official logo files, available above.
- Do not distort any portion of the logos, flag, or signatures.
- Do not crop any portion of the logos, flag, or signatures.
- Do not combine the logotype with any other seal, mark, or graphic elements.
- Do not separate the “L” from the Loyola logos and use it as a freestanding graphic or mark.
- Do not separate the Marquette silhouette from the Loyola logos and use it as a freestanding graphic or mark.
- Do not tilt or rotate the logos, flag, or signatures (An obvious exception to this guideline would be a vertical street pole banner with “LOYOLA” appearing as the primary element in a vertical position by necessity.)
- Do not add an outline to the logos, flag, or signatures.
- Do not alter the alignment of any component of the logos, flag, or signatures.
- Do not alter the relative size of any element in the logos, flag, or signature.
- Do not alter the typeface(s) or typestyle(s) (e.g., from all caps to cap/lowercase) of the logos, flag, or signatures.
- Do not combine the official university seal with the logos, flag, or signatures.
- Do not stack multiple logos or signatures, such as placing a logo with a department name. (If an official mark for your department, school, or college is not available, please contact the Office of Marketing and Communications at firstname.lastname@example.org to have one created.)
- Do not violate the minimum clear space requirements by attaching type or graphics to the logos, flag, or signatures.
- Do not add a color background to the logos, flag, or signatures.
- Do not make the Loyola logos any color other than maroon, black, or white.
Once you’ve created your marketing materials, you will need to send your materials to email@example.com so that all artwork can be reviewed by the Office of Marketing and Communications before going into production. Approval is required before your project can go to purchasing. Please allow one week for internal review. Marketing will respond to client requests on Tuesdays and Thursdays.
Official Presidential Seal
The official presidential seal is used only on formal and official documents and merchandise for the Alumni Association and the Office of the President. It should be used alone, with discretion, and not immediately adjacent to the university logo.
The seal, which was adopted by the university in 1929, reveals the coat of arms of the house of Loyola with the emblem of the Society of Jesus at the top. Above the figures of the wolves appear the fleur-de-lis, which represents the French origin of our city and state. Beneath it is a pelican feeding its young with her own blood—this depicts Loyola as an institution of the state of Louisiana.
The seal is sometimes screened as a graphic element in select designs. Questions regarding the use of the presidential seal should be directed to the Office of Marketing and Communications.
Standard Sizes for Banners
- Bobet Hall (facing Peace Quad) 115"w X 33"h
- College of Law (over the main entrance on Pine St.) 120"w X 36"h
- Communications/Music Complex (over the main entrance on St. Charles Ave.) 120"w X 48"h
- Danna Student Center (inside lobby) 72"w X 36h"
- Danna Student Center (outside, above main entrance) 120"w X 24"h
- Marquette Hall (above main entrance facing St. Charles Ave.) 250"w X 36"h
- Mercy Hall 120"w X 36"h
- Miller Hall (left of the main entrance between columns) 120"w X 36"h
- Monroe Library (above main entrance between center portico columns) 60"w X 36"h
- Stallings Hall (above the main entrance, facing sculpture garden) 72"w X 36"h