Policy: Social Media

Social Media at Loyola University New Orleans

Loyola University New Orleans uses social media as a marketing and communications tool to engage all of our target audiences, including current and prospective students, alumni, faculty, staff and the Greater New Orleans community. The official Loyola University New Orleans social media accounts do not replace loyno.edu, the university’s official website, only supplement it as necessary. Social media accounts must always be secondary information sources. All event information, organization descriptions, and other website content that appear on a department’s or office’s social media site should also appear on the unit's Loyola website.

Official Loyola University New Orleans Social Media Accounts

Facebook – Loyola University New Orleans (https://www.facebook.com/loyno)
Twitter – Loyola New Orleans (https://twitter.com/Loyola_NOLA)
Instagram – Loyola University New Orleans (https://www.instagram.com/loyola_nola/)
Snapchat – Loyola University New Orleans (loyolanola)

The official Loyola social media accounts are managed by the social media team in the Office of Marketing and Communications. If you would like to have your news or event promoted on any of these official accounts, please submit a Marketing Request Form with the details of your request. New requests for posting to Facebook, Twitter, and/or Instagram need to be received by Angelique Dyer (addyer@loyno.edu) by 2 p.m. in order to be posted same-day. All requests received after 2 p.m. will be posted on the next business day. All pertinent details must be included in the request, such as correct date, time, location, any images or graphics, links, etc., as lack of information could delay posting.

Official Loyola University New Orleans-Affiliated Social Media Accounts

Official Loyola colleges’, departments’, and organizations’ Loyola-affiliated social media accounts must adhere to the university’s Social Media Code of Conduct, as well as follow Office of Marketing and Communications’ Best Practices for Social Media.

It is required for all Loyola-affiliated social media accounts to be registered with the Office of Marketing and Communications. To register your Loyola-affiliated social media account, please fill out this form.

Official Loyola – affiliated social media accounts must adhere to the following:

  • Official Loyola-affiliated accounts must be treated more professionally than the typical social media account (e.g., a personal Facebook page). Official Loyola-affiliated accounts must contain reliable, factual, and updated information regarding the Loyola college, department, or organization they represent.
  • They require a minimal weekly commitment of two to three relevant postings for each social media outlet.
  • Official Loyola-affiliated social media accounts require development time of three to four weeks.

Official Loyola colleges, departments, and organizations requesting a social media account must submit a social media request via the Marketing Request Form outlining the following:

  • Site Purpose and Target Audience – Each social media account should have a purpose beyond a simple connection between it and the unit it represents. All social media requests should include a detailed summary of intended target audience and goals, whom or what the account will represent, and examples of content that will be distributed and discussed.
  • Designated Staff/Administrator Contact Information
  • Unit Name, Login, Password, and Administrator contact information
  • Build-Out Guidelines – A list of proposed visuals, copy points, links, and administrators to serve as an outline of how the social media channel will be structured.

A list of all Loyola-affiliated social media accounts can be found in our Social Media Directory here (http://social.loyno.edu/). Please send all updates and additions to Angelique Dyer, Digital Marketing Manager, addyer@loyno.edu.

Guidelines for Official Loyola Colleges’, Departments’, and Organizations’ Social Media Accounts:

  • Official Loyola-affiliated social media accounts may not be used for commercial or political activities or in any manner that attempts to violate or violates applicable state or federal laws.
  • Users shall understand that personal information—including pictures, videos, and comments—posted on the Internet via programs such as Twitter and Facebook are public information. The university shall not regularly monitor online activity or information but may take action if and when such information is brought to the attention of university officials.
  • Users shall follow appropriate standards of civility to communicate with others and refrain from any harassing, discriminatory, obscene, fraudulent, defamatory, threatening, or coercive comments or activity.
  • Users shall abide by all copyright laws. Unauthorized attempts to browse, access, solicit, copy, use, modify, or delete electronic documents or programs belonging to other people, whether at the university or elsewhere, will be considered a serious violation of this policy.

Angelique Dyer
Digital Marketing Manager
Office of Marketing and Communications

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