Everything we use to describe Loyola—every word, every image, every interaction with the outside community—must speak in unison with our brand. By being consistent in communicating our brand, people will get to know the real us. They will recognize what receiving a Loyola University New Orleans education means.
Fostering Loyola’s brand is the responsibility of all members of the Loyola community. We must always represent Loyola’s brand clearly and consistently. Otherwise, the very essence and strength of the university is diluted, undermined, and misunderstood.
All characteristics of the brand’s personality emanate from its heart—the brand mission. Loyola University New Orleans’ mission is:
Loyola University New Orleans, a Jesuit and Catholic institution of higher education, welcomes students of diverse backgrounds and prepares them to lead meaningful lives with and for others; to pursue truth, wisdom, and virtue; and to work for a more just world. Inspired by Ignatius of Loyola’s vision of finding God in all things, the university is grounded in the liberal arts and sciences, while also offering opportunities for professional studies in undergraduate and selected graduate programs. Through teaching, research, creative activities, and service, the faculty, in cooperation with the staff, strives to educate the whole student and to benefit the larger community.
Approved by Loyola University New Orleans Board of Trustees
March 5, 2004
Our mission is the foundation of Loyola University New Orleans. Our brand is the personification of the physical, traditional, and academic aspects of our university, from its bricks and mortar to the perceptions held by everyone associated with the institution around the country. Our mission is the foundation for our brand, and our brand is what distinguishes us from our competitors.
Loyola's brand delivers a mental and visual image of the university that reinforces every aspiration, value, and practical outcome that others choose to apply to us.