The Office of Marketing and Communications is charged by the university with the responsibility of ensuring all official Loyola visual and verbal communications project a consistent editorial and graphic style and format that upholds the image of the university as expressed in its mission, educational purpose, goals, and character and commitment statements.
Advertising and marketing strategies play key roles in the promotion of the Loyola University New Orleans brand. Building brand equity through advertising requires more than the consistent use of elements of graphic style, such as typefaces and logo placement. Its style requires that the tone, content, values, and imagery presented reinforce and are consistent with the university’s brand and messaging guidelines.
Marketing and Communications utilizes three types of advertising on behalf of the university:
Brand (image) advertising is the responsibility of the Office of Marketing and Communications. It is above-the-line advertising, which sets a creative framework for all forms of tactical and retail advertising.