Policy: Blogs

Official Loyola blog sites established by Web Communications are the only ones advertised on Loyola's homepage or on Loyola’s blogs homepage.

Users requesting the creation or promotion of an official Loyola blog must provide the following:

  • A name for the blog (e.g., Residential Life's blog is “Livin' Loyno,” the Career Development Center blog is “Employola_Surge.”
  • Short biographies for each blogger, general info about the blog, or both to be included on a page about the blog.
  • A short paragraph describing or introducing the blog. This appears in the sidebar on the blog, and on the blogs homepage.
  • The name of each blogger and their e-mail address
  • A photograph of your blogger(s) taken by the university photographer that we could use to promote the blog
  • 1-3 initial blog posts

Official Loyola blogs require four weeks to develop. When all of the information listed above has been gathered, please submit a marketing request form with the content and the Web Communications team will begin work.

Official Loyola bloggers are expected to adhere to the following policies:

  • Make frequent and consistent updates. Maintaining a regular posting schedule helps retain visitors. Blogs not posting content will be given a warning and then eliminated as an official blog site.
  • Blog posts should appeal to at least one of the following audiences: students, prospective students, parents of prospective students, alumni, faculty, or staff. The majority of the blog’s content should target the same audience(s) consistently.
  • Pay attention to formatting. Check each post after it is published to ensure there are no display issues. The Office of Web Communications staff can assist with fixing such issues, but is not responsible for finding them.
  • Follow the Office of Web Communications standards for Writing for the Web.
  • Follow the Office of Web Communications standards for Search Engine Optimization.

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